The question every Liverpool supporter is asking
When the news broke last week that FSG had sold more than a third of Liverpool FC to Amit Bhatia's 1892 Holdings group, the immediate reaction was one of intrigue rather than alarm. A consortium containing some of the wealthiest individuals on the planet was now embedded at Anfield, and the club had a new vice chairman in Bhatia alongside two new board representatives in Elaine Saverin and Bryan Baum. Fine. But then came the report from American publication CNBC suggesting that 1892 Holdings could become the majority shareholder within twelve months, at a cost of £6billion, and suddenly the questions got a lot more pointed.
Spirit of Shankly are not prepared to let those questions go unanswered. The supporters' union have confirmed they plan to go directly to the club for clarity, and SOS chair Jay McKenna has been refreshingly direct about what exactly they want to know. At its core, this is about one thing: is the option to buy Liverpool outright just that, an option, or is it something far closer to a guarantee?
What McKenna is actually asking
"One of the questions we will be asking is that we have been led to understand this change of ownership is guaranteed," McKenna told the Echo. "We want to understand that and want to put it to FSG and the new owners. If we were told that the investors don't have the right to [complete a full takeover] or if it's just an option, and then next summer the club gets sold then we will want to know why we weren't told."
That is a fair challenge, and it is the kind of challenge that healthy fan engagement should produce. McKenna also touched on something that will resonate with any supporter who has watched the ownership landscape shift at clubs across the country in recent years: "I don't think anyone would look at this and say the level of the people involved are always content to just have a minority stake in Liverpool FC. They will want a say and if you asked most people, they would say it is to get a foot in the door and they want a bit of it long term."
For context, the stake purchased by 1892 Holdings is understood to be worth as much as 38% of the club, at a value of around £1.65billion. Jeff Bezos, the third richest man on the planet with a net worth of £204billion, and Eduardo Saverin, whose personal fortune sits at around £24billion, are among the consortium's backers. These are not passive investors looking for a quiet return. McKenna's reading of the situation feels accurate.
The transparency test
FSG have so far described the arrangement as flexible, without confirming whether a full takeover next year is imminent. SOS reached out to the club when speculation first surfaced and, to their credit, were given a heads up before the formal announcement, though McKenna is clear that a heads up is not the same as consultation. "There was no consultation period around them saying: 'We think these are the right people, here's what it means,'" he said.
The supporters' union have now asked their members to submit questions and concerns, which they intend to put directly to the club and to Bhatia himself. It is worth noting that Liverpool's most recent financial results, published earlier this year, showed the club breaking the £700m revenue barrier for the first time, the highest of any English club, alongside a post-tax profit of £8m. McKenna has also raised the question of how 1892 Holdings plan to grow revenues further, particularly given the sensitivity that still surrounds ticket pricing after the controversy of recent months.
At its heart, though, this is not about suspicion. McKenna has been measured throughout, and his closing message to the new investors carries as much goodwill as it does warning. "Fans are here with a voice and sometimes that means they get held to account and hear some things they don't like, but it's done with the best of intentions," he said. "But it's a powerful force you can use on your side too."
How the new faces at the top of Liverpool FC respond to that invitation will tell us a great deal about the kind of ownership this is going to be.
Inspired by reporting from Paul Gorst, Liverpool Echo.
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